منابع مشابه
Internet and Advertisement
The Internet has revolutionized the way knowledge is currently produced, stored and disseminated. A few finger clicks on a keyboard can save time and many hours of search in libraries or shopping in stores. Online trademarks with an (e-) prefix such as e-library, e-business, e-health etc., are increasingly part of our daily professional vocabularies. However, the Internet has also produced mult...
متن کاملAdvertisement avoidance on internet: Can internet printing help?
While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on printouts. This is evident from the attempts of various websites to put advertisements on printer-friendly versions or stealth insertions for print function. A before-after study group-control group experim...
متن کاملConcept-based Recommendations for Internet Advertisement
The problem of detecting terms that can be interesting to the advertiser is considered. If a company has already bought some advertising terms which describe certain services, it is reasonable to find out the terms bought by competing companies. A part of them can be recommended as future advertising terms to the company. The goal of this work is to propose better interpretable recommendations ...
متن کاملOptimizing Performance-Based Internet Advertisement Campaigns
This study provides an approach to manage an on-going Internet ad campaign that substantially improves the number of clicks and the revenue earned from clicks. The problem we study is faced by an Internet advertising firm (Chitika) that operates in the Boston area. Chitika contracts with publishers to place relevant advertisements (ads) over a specified period on publisher websites. Ad revenue ...
متن کاملGender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting
The internet offers advertisers many opportunities for targeting their advertisements. The traditional approach to the demographic targeting of advertisements assumes the existence of internet servers with sufficient homogeneity of visits. The aim of this paper is to identify the variations in internet content consumption habits of different groups of Czech internet users, according to gender a...
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ژورنال
عنوان ژورنال: Science and Engineering Ethics
سال: 2015
ISSN: 1353-3452,1471-5546
DOI: 10.1007/s11948-015-9647-z